Overview....
25% of U.S. teens miss school due to a lack of menstrual products.
The menstrual products market has evolved into a lifestyle-centric industry. While these brands successfully connect with consumers on an emotional level, there exists a significant opportunity to address broader menstrual health concerns.
The increasing number of single-father households presents a unique context for exploring menstrual health education and support. By expanding the conversation to include men's menstrual health knowledge, a more comprehensive approach to menstrual well-being can be achieved.
Key Insights....
Struggle to Afford Menstrual Products
Over one-third of US adults who menstruate report struggling to afford period products at some point in their lives. This means a substantial portion of the population experiences difficulty managing this basic need.
Children living with single fathers
The number of single-father households has increased about ninefold since 1960.
Missed School Due to Lack of Access
US teens were unable to do schoolwork due to a lack of period products.
Solution....
Periodpro is a comprehensive resource designed to empower single fathers navigating their child's puberty journey.
Science-based, accessible information: Provide clear, easy-to-understand articles on puberty for both parents and teens. Personalized product subscriptions: Offer flexible subscription packages for menstrual products, tailored to individual needs and budgets. Fair and inclusive pricing: Eliminate the "pink tax" and offer affordable options, including SNAP/EBT acceptance. Empathetic and supportive brand voice: Create a welcoming and informative environment for single fathers.
