Overview....

25% of U.S. teens miss school due to a lack of menstrual products.

The menstrual products market has evolved into a lifestyle-centric industry. While these brands successfully connect with consumers on an emotional level, there exists a significant opportunity to address broader menstrual health concerns.

The increasing number of single-father households presents a unique context for exploring menstrual health education and support. By expanding the conversation to include men's menstrual health knowledge, a more comprehensive approach to menstrual well-being can be achieved.

Solution....

Periodpro is a comprehensive resource designed to empower single fathers navigating their child's puberty journey.

Science-based, accessible information: Provide clear, easy-to-understand articles on puberty for both parents and teens.

Personalized product subscriptions: Offer flexible subscription packages for menstrual products, tailored to individual needs and budgets.

Fair and inclusive pricing: Eliminate the "pink tax" and offer affordable options, including SNAP/EBT acceptance.

Empathetic and supportive brand voice: Create a welcoming and informative environment for single fathers.